How to appropriately “Brag” About Your Success
“Learn from your mistakes. If you keep doing the same thing over and over, and expect great results, you’re going to keep running into failures.”
Success is about more than just bragging. Talking about success is important in business, but you should also be aware of its impact on marketing and brand perception. There are a number of unanticipated pitfalls of using braggadocious content for recruiting employees and attracting customers. It’s not just ineffective, it can backfire big time.
Success talk can attract the wrong crowd, including the type of people you attract as potential employees. When I was using braggish content to recruit employees it led to some unexpected results. It’s not about how long you’ve been in business, but how you’ve helped consumers and the value you offer. Focus on tangible impact, not just numbers and years in the game.
Shift the focus to storytelling that puts the customer’s needs front and center. Highlight how you’ve added value, solve problems, and foster long-term relationships. That’s the real currency. Bragging as a sales tactic can lead to imposter syndrome and consumer distress. Not a good look for entrepreneurs or personal brands. It’s time to rethink how we share success and maintain authenticity in our messaging.
Stop the cycle of bragging and start emphasizing real impact and solutions. Let the success stories and customer testimonials do the talking. It’s all about building trust and genuine connections in the world of business. The personal brand of an entrepreneur is crucial, and it’s important not to come across as overly boastful. Consumers are seeking genuine connections and value, not grandstanding.
Keeping the focus on serving customers and employees, rather than flaunting financial success, fosters a healthy and authentic business environment. Consider reframing your messaging from bragging about your success to discussing the concrete ways you’ve helped your customers. Stay humble in the content, shifting the focus from personal success to providing value. Keep your intentions in the right place.
Remember, it’s all about showcasing how you serve and provide solutions to your customers, not about flaunting your own achievements. Make sure to listen to this full episode for more on how to talk about success without coming off as braggadocious.
Connect with Will:
Book I Can’t Read: A Guide to Success Through Failure
Email: Will@willtalksbiz.com
LinkedIn: https://www.linkedin.com/william-manzanares
Key Moments
02:43 Crafting messaging using StoryBrand framework’s essential.
04:15 Clarity in Marketing Comes Through Trial and Error
09:43 Reframe Success to Focus on Helping Others.
10:38 Oversharing Success can Cause Imposter Syndrome and Consumer Fatigue
13:45 Business Management of Service Pricing and Margins