Business Advice and Career Development
Business Credit Cards 101
“Do not spend more than you know you can sell .” As a business owner you get inundated with pitches about the benefits of business credit cards. While there are certainly advantages it is important to also understand the risks. Financial tools like credit cards could provide insulation against vendor issues, simplify tax preparation, and…
Balancing Comfort and Risk Taking in Entrepreneurship
“With any goal you have to put it out in the world to those who will help you and keep you accountable.” For this episode of Will Talks Biz, Cassie and I welcome back previous guest, Katie Currens. She is offering updates on how their business has evolved since she joined for an episode of…
Lessons Learned from Lee Cockerell’s Mastermind
“Just start asking. When you ask other business owners for advice, they generally give it.” Cassie just spent several days alongside Lee Cockerell and attendees of his “Creating Magic Mastermind” event. Her experience inspired a conversation about the importance of mentorship and community for entrepreneurs. During the event entrepreneurs from different industries present their business…
Steps to Building a Side Hustle
“Don’t let others define what you should be doing.” In recent years, I’ve talked to many people who struggle with defining their side hustles and understanding when it’s time to turn them into full-time gigs. I’ve realized that it’s essential to identify what you don’t enjoy doing and then focus on developing a passion or…
Creating a Winning Customer Service Culture
“Stay true to the customer that’s in front of you, even if you’re trying to acquire the next one.” During this episode Cassie and I share business updates, including some of our lessons around rebranding and shifting marketing strategies. As a business owner you should never underestimate the importance of assessing and adjusting customer service…
Revolutionizing Retail Business with Technology Solutions
“How much of a rock star would a cashier look like if they knew everything about the person when they got up to the window?” As a passionate entrepreneur in the retail industry, Rick Feuling knew that there had to be a better way for businesses to improve customer service and streamline operations. He was…
How to Build a Winning Business Plan
“Don’t just pitch to win, pitch to get the business open.” During this episode Cassie and I share insights on how to differentiate business plans by highlighting unique strengths and marketing strategies. With experience in creating marketing plans for various industries, Cassie’s expertise brings valuable perspective to those looking to succeed in business plan competitions.…
Demystifying Sales
“When you are around people who are professional sellers, they are focused on customers. They’re not focused on self, they’re focused on helping people solve problems.” After struggling with sales in his early days, Mike Simmons decided to take a different approach. Little did he know that his passion for helping others would be the…
Managing Taxes as a Business Owner
“Having a professional by your side saves you time, saves you money, and gives you peace of mind.” As an entrepreneur, there were days when I struggled managing taxes as a business owner. I needed to find a reliable tax professional who could help me navigate the complexities of my business taxes. I came across…
Finding Expertise Through Experience and Failure
“Experience is the name we give our failures.” Developing expertise in a specific area can be critical for the success of an entrepreneur. It allows them to stand out among competitors and offer unique value propositions that cater to individual customer needs. Identifying areas of expertise involves self-reflection and understanding one’s strengths, passions, and market…