Business Consultant and Coaching

Social Media as a Marketing Tool—Is This Being Taught in Any US High Schools

By Heather Heck | May 4, 2019

My mother was a business teacher. She now works as a substitute teacher in my home county since my dad died back in 2014. Many facets of basic education have changed, but some parts of it—at least where I am in West Virginia—have remained the same. Before everyone starts demanding my head be served piping…

Why Schools Need to Teach Entrepreneurship; not “Just” Business

By Heather Heck | April 12, 2019

Anyone can learn how to run or operate a business. Anyone can work within a business or in any facet of a business of their choice, whether this is through accounting, tech services, customer service, or data entry. Fifty years ago, any high school graduate could get a job as a mail boy or girl…

There Goes My Hero: Will Manzanares and Lee Cockerell Have Breakfast

By Heather Heck | March 25, 2019

It’s no secret that Will Manzanares is a great admirer of Lee Cockerell, and if you haven’t read any of Cockerell’s books yet, you’re doing yourself a disservice. As a best-selling author and a former executive of Disney, Cockerell has literally written several books that deal with customer service and how it can make or…

Graceful Exits

By William Manzanares | December 6, 2018

All entrepreneurs know how to get into business. They incorrectly assume: “I’m going to own my business and it’s going to be great and it’s going to make me rich!” What most entrepreneurs don’t know is how they plan to get out of their business. Most small business owners don’t have proper exit strategies in…

How Close Are You to Living the Ikigai Work-Life Ideal

By Sara Kay | July 31, 2018

Ikigai: The reason for which you wake up in the morning. Pronounced as if you were saying “like a guy” without that first “L,” ikigai is a small little word with great promise. It’s the idea your passions, needs, talents, and more can align in an incredibly fulfilling way. Take a look at the image…

This Was The Chance to Become a Billionaire Alongside Bezos

By Sara Kay | July 30, 2018

Would you have responded to Jeff Bezos’ original ad for help getting Amazon off the ground? Check out the ad posted by the man who’s now worth an estimated $112 billion posted in August of 1994: “Well-capitalized start-up seeks extremely talented C/C++/Unix developers to help pioneer commerce on the Internet,” it begins. Not many jobseekers…

Find a Job You Love and You’ll Never Have a Day Off in Your Life

By Sierra Hartman | July 3, 2018

Have you ever heard the saying, “Find a job you love and you’ll never work a day in your life”? Its origins are a little foggy but the point is easy to interpret: If you love doing it, it doesn’t count as work. This sounds like a lovely goal to aim for but there’s an…

Most Ridiculous Craigslist Job Listings of All Time

By Sierra Hartman | July 2, 2018

Have you ever been so desperate for a career change that you’ve considered a gig as a personal cabana boy​? How about a ​part time gong ringer​? Sometimes it’s good to look through the available jobs on Craigslist just to gain a new appreciation for how much your current job doesn’t suck. Other times, it’s…

No You May Not Use My Photos: Dealing With Content Poachers

By Sierra Hartman | June 16, 2018

Dear Tech Worker, I have a great idea for an app. It’s a currency converter that allows artists to pay rent with Facebook likes, buy groceries with Instagram followers, and fill up their gas tanks with Twitter retweets. I have all the imagery covered, I just need someone to program the app. Would you be…

I Stopped Caring 5 Minutes ago: Real Talk About Resumes and Cover Letters

By Sierra Hartman | May 4, 2018

If you think writing a resume and cover letter is hard, try sifting through 1,000 of them to find the handful that aren’t total garbage. As you’re agonizing over whether or not you’ll get called for an interview, don’t forget that there’s a real person on the receiving end of that email. You want that…