Posts by Heather Heck
I Can’t Read: A Book Review
Would you read a book to get a job? If you already had a job and were told you would have to read a book in order to keep it, would you do it? This is a question that Will Manzanares poses to his employees. All his employees have done it, and even though someone…
Read MoreSocial Media as a Marketing Tool—Is This Being Taught in Any US High Schools
My mother was a business teacher. She now works as a substitute teacher in my home county since my dad died back in 2014. Many facets of basic education have changed, but some parts of it—at least where I am in West Virginia—have remained the same. Before everyone starts demanding my head be served piping…
Read MoreWhy Schools Need to Teach Entrepreneurship; not “Just” Business
Anyone can learn how to run or operate a business. Anyone can work within a business or in any facet of a business of their choice, whether this is through accounting, tech services, customer service, or data entry. Fifty years ago, any high school graduate could get a job as a mail boy or girl…
Read MoreThere Goes My Hero: Will Manzanares and Lee Cockerell Have Breakfast
It’s no secret that Will Manzanares is a great admirer of Lee Cockerell, and if you haven’t read any of Cockerell’s books yet, you’re doing yourself a disservice. As a best-selling author and a former executive of Disney, Cockerell has literally written several books that deal with customer service and how it can make or…
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