Business Advice and Career Development
How Much Value is too Much to Give Away
“When you are creating content, when you are providing value to people, ask yourself, what do you want them to do with that information for their life or for their business?” In this episode of Will Talks biz, Cassie and I discuss the challenge many entrepreneurs and creatives find around giving away valuable information for…
Building a Successful Summit
“I’m a firm believer that people bank with people. An institution is important, don’t get me wrong, but people bank with a person.” After informing us about Small Business Loans in episode 38, Paul T. Long returns to talk more about the South Sound Business Summit, which he created and has been running since 2015.…
Your Guide to SBA Loans
“The lending process is a mystery, but I’m here to peel back the onion and dive deep into the details to help educate people.” In this episode I welcome Paul Long, a 26-year banking industry veteran and SBA lending manager at a local credit union. He is on a mission to reveal the mysteries of…
Shifting the Monkey on your Back
“Don’t take on someone else’s monkey or burden – make sure you set expectations and stick to them to ensure success in your business.” In this episode, Cassie and I share about the pitfalls of taking on others’ burdens and excuses and the concept of shifting “the monkey on your back.” This phrase refers to…
Entrepreneurship and Burnout
“Don’t take on more than you can handle, have an exit plan, and treat your business like a newborn baby – take care of it until it can walk on its own.” Over the years I have learned the delicate balance between hustling hard in entrepreneurship and burning out. As an entrepreneur it can be…
Ask Will – Delegating in Business
“When you start to spend money on the areas that could save you time, that could allow you to focus on the things that you should be doing.” It is not uncommon for entrepreneurs to struggle to find the balance between managing their own business and subcontracting work. During this episode, Cassie and I talk…
Pros and Cons of Using Social Media to Market Your Business
There are a number of pros and cons of using social media to market your business. It can be a necessary evil, but there are nuances, as certain platforms are better suited for different types of businesses. Negatives include people criticizing businesses on social media and the tendency for people to compare themselves, leading to…
Maximize Customer Delight
Lori Allen is a speaker, writer, direct response marketer, and entrepreneur with over 23 years of experience in the direct response industry. She is the founder of Focus Escapes, a company that specializes in tours for people who love travel, writing, photography, and seeing the world differently. In this episode, you will learn: How to…
Adapting Your Mindset on Hiring
There are a lot of fears in the hiring process. Will a person perform in the long run? Are they who they say they are in the interview process? There is a lot of trust that is involved in hiring a team. When you need to hire someone, you have a need that needs to…
How to Know if a Side Hustle is for You
Any time there is a conversation with entrepreneurs it brings on a lot of reflection around experimenting within a side hustle. It answered some of the unknowns of Airbnb while also getting Cassie and I to dig deeper into what we define as a side hustle and how to know if a side hustle is…