Business Advice and Career Development
A Guide to Marketing Your Business
“The customer is always curious about what’s in it for them and what value you provide versus another competitor.” It is always fun getting to tap into Cassie’s expertise and talk about marketing your business. During this conversation she shares some of her secrets to success as a marketing strategist for small to medium-sized businesses.…
Making a Business Pivot
“When people ask, ‘What do you do?’ they are really asking, ‘What can you do for me?’” Too many people don’t take action on their business ideas because they feel stuck, frustrated, and unsure of what to do next. It is important to pay attention to the challenges you experience as an entrepreneur. Those are…
Real Estate Investments 101
“Find an agent who returns your calls.” My introduction to the world of real estate came from an insatiable curiosity that led me to read numerous books on the subject. I initially thought about experimenting with single-family rentals. However, as I continued to research I chose not to pursue Airbnb due to the challenges it…
Tips for Aspiring Entrepreneurs
“Business is not just about numbers. It’s about the relationships and the connections that you’re building .” Dalton Gilbert is an ambitious entrepreneur and the GM of Caliber Collision in Orlando, Florida. Growing up in Virginia, he wasn’t surrounded by entrepreneurs or people who sought to build their own businesses. Instead, people in his community…
Mastering Risk Management
“Failure to me is only failure if you don’t learn from it.” Too many business owners simply purchase insurance and hope for the best when it comes to managing risks in your business. But you know deep down that this approach isn’t enough. The pain of not truly understanding your risks and how to mitigate…
Business Credit Cards 101
“Do not spend more than you know you can sell .” As a business owner you get inundated with pitches about the benefits of business credit cards. While there are certainly advantages it is important to also understand the risks. Financial tools like credit cards could provide insulation against vendor issues, simplify tax preparation, and…
Balancing Comfort and Risk Taking in Entrepreneurship
“With any goal you have to put it out in the world to those who will help you and keep you accountable.” For this episode of Will Talks Biz, Cassie and I welcome back previous guest, Katie Currens. She is offering updates on how their business has evolved since she joined for an episode of…
Lessons Learned from Lee Cockerell’s Mastermind
“Just start asking. When you ask other business owners for advice, they generally give it.” Cassie just spent several days alongside Lee Cockerell and attendees of his “Creating Magic Mastermind” event. Her experience inspired a conversation about the importance of mentorship and community for entrepreneurs. During the event entrepreneurs from different industries present their business…
Steps to Building a Side Hustle
“Don’t let others define what you should be doing.” In recent years, I’ve talked to many people who struggle with defining their side hustles and understanding when it’s time to turn them into full-time gigs. I’ve realized that it’s essential to identify what you don’t enjoy doing and then focus on developing a passion or…
Creating a Winning Customer Service Culture
“Stay true to the customer that’s in front of you, even if you’re trying to acquire the next one.” During this episode Cassie and I share business updates, including some of our lessons around rebranding and shifting marketing strategies. As a business owner you should never underestimate the importance of assessing and adjusting customer service…