Business Advice and Career Development
Pros and Cons of Using Social Media to Market Your Business
There are a number of pros and cons of using social media to market your business. It can be a necessary evil, but there are nuances, as certain platforms are better suited for different types of businesses. Negatives include people criticizing businesses on social media and the tendency for people to compare themselves, leading to…
Maximize Customer Delight
Lori Allen is a speaker, writer, direct response marketer, and entrepreneur with over 23 years of experience in the direct response industry. She is the founder of Focus Escapes, a company that specializes in tours for people who love travel, writing, photography, and seeing the world differently. In this episode, you will learn: How to…
Adapting Your Mindset on Hiring
There are a lot of fears in the hiring process. Will a person perform in the long run? Are they who they say they are in the interview process? There is a lot of trust that is involved in hiring a team. When you need to hire someone, you have a need that needs to…
How to Know if a Side Hustle is for You
Any time there is a conversation with entrepreneurs it brings on a lot of reflection around experimenting within a side hustle. It answered some of the unknowns of Airbnb while also getting Cassie and I to dig deeper into what we define as a side hustle and how to know if a side hustle is…
Positive Experiences Sell
There is a lot of potential for success with Airbnb. The most important thing to remeber is that positive experiences sell. Focus on creating a positive experience for your guests. Using knowledge about customer service gives you the opportunity to make more revenue than with traditional single-family rentals. Daniel Rusteen is a former Airbnb employee…
Let Your Business Tell Your Story
Too often people come up with ideas not realizing the entrepreneur opportunity it brings. Sierra Hartman is the editor-in-chief of Grit City Magazine, despite initially giving the idea of the publication to Will. Through his photography and writing he saw that there were many stories to tell within Tacoma, Washington. After encouragement to take the…
How to Hire Great Talent
Kicking off the new year by having a conversation with Tim Dyck, owner of Best Culture Solutions, about how to hire great talent. Tim helps organizations have a great workplace culture. No person should go through their career without feeling fulfillment in what they do. That is why Tim works with employers on recruitment services…
What Business Owners Should Do More of in 2023
As we close out 2022 we are taking time to reflect on business in 2022 and what business owners should do more of in 2023. Key Takeaways: {3:06} Business owners need to prioritize internal culture and people development more. {5:57} There are people that have experience yet are lacking interview experience. Due to the labor…
Jeff Barnes and Beyond the Wisdom of Walt
This week we continue our conversation with Jeff Barnes and Beyond the Wisdom of Walt. This book explores lessons from Epcot at Walt Disney World, which was Walt Disney’s final dream before he passed. Walt did not like sequels. After the success of Disneyland countries around the world kept calling wanting their own version. However,…
Jeff Barnes and the Wisdom of Walt
It’s not hard to remember your first visit to Disneyland. My first reaction in the parking lot was, “what? That’s it? I thought it would be huge!” Yet I had a wonderful time making memories that have stuck with me ever since then. Today’s guest is someone that hated his first trip to Disneyland. However,…