Posts Tagged ‘Business Plan’
A Guide to Marketing Your Business
“The customer is always curious about what’s in it for them and what value you provide versus another competitor.” It is always fun getting to tap into Cassie’s expertise and talk about marketing your business. During this conversation she shares some of her secrets to success as a marketing strategist for small to medium-sized businesses.…
Read MoreMaking a Business Pivot
“When people ask, ‘What do you do?’ they are really asking, ‘What can you do for me?’” Too many people don’t take action on their business ideas because they feel stuck, frustrated, and unsure of what to do next. It is important to pay attention to the challenges you experience as an entrepreneur. Those are…
Read MoreHow to Build a Winning Business Plan
“Don’t just pitch to win, pitch to get the business open.” During this episode Cassie and I share insights on how to differentiate business plans by highlighting unique strengths and marketing strategies. With experience in creating marketing plans for various industries, Cassie’s expertise brings valuable perspective to those looking to succeed in business plan competitions.…
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