Posts Tagged ‘Marketing’
A Guide to Marketing Your Business
“The customer is always curious about what’s in it for them and what value you provide versus another competitor.” It is always fun getting to tap into Cassie’s expertise and talk about marketing your business. During this conversation she shares some of her secrets to success as a marketing strategist for small to medium-sized businesses.…
Read MoreMaking a Business Pivot
“When people ask, ‘What do you do?’ they are really asking, ‘What can you do for me?’” Too many people don’t take action on their business ideas because they feel stuck, frustrated, and unsure of what to do next. It is important to pay attention to the challenges you experience as an entrepreneur. Those are…
Read MorePros and Cons of Using Social Media to Market Your Business
There are a number of pros and cons of using social media to market your business. It can be a necessary evil, but there are nuances, as certain platforms are better suited for different types of businesses. Negatives include people criticizing businesses on social media and the tendency for people to compare themselves, leading to…
Read MorePodcasting 101 with Jody Maberry
Any time I listed to the podcast “Creating Disney Magic” with Lee Cockerell and Jody Maberry I feel like I’m there in the room with them as they discuss leadership and customer service. The show and topics offer information that reaches a broad audience. Today Cassie and I are thrilled to enjoy podcasting with Jody.…
Read MoreTransparency in Business
It is not uncommon for people to reach out about collaborating. They will be incredibly gracious and flattering within their request. However, things don’t always stay that way. Make sure to have transparency in business so you are aware of when people are wanting to fill their wallets with your money. The more you try…
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